FarmShop thinks global – Acts local

FarmShop thinks global – Acts local

Kiwi farmers and contractors rely on farm equipment to increase productivity, but they also demand comfort, agility, safety, performance, tech and connectivity – all at an investment tailored to suit. Ultimately, it’s an exciting time to be in the industry with its constant changes and improvements.  

As an established ‘factory to farm’ business supporting Northland’s farming community with direct imports of farm machinery and useful products, we recognise the need to keep our finger on the pulse.

To meet customer demand, FarmShop has a business model of sourcing direct from manufacturers, allowing us to wipe out the ‘middleman’ costs and pass these savings on to farmers and contractors.

Trading began in 2010 with a retail store in Dargaville named SprayShop (selling chemicals and spray equipment). In 2015, Kaipara Agricentre was purchased and rebranded to FarmShop, and the focus shifted to securing reputable farm machinery from global partners and delivering them direct to local farmers. 

Fast forward to 2022 and our customer-first formula still holds strong. “FarmShop has a goal of being Northland’s market leader ‘go-to’ for farm machinery and supplies. To do that, we have made a bold investment into new premises and have many exciting new products and services in the pipeline,” says General Manager, Mike Wearmouth. 

In May 2022, the doors swung open to our brand-new purpose-built facilities and showroom. Four times larger than the Dargaville store, the business is strategically positioned on State Highway One in Kaiwaka (beside Kauri Park Nurseries) and gives customers a central hub to visit, trial and discuss farm equipment of every size and scope. 

Aptly named Greenway Heights Business Park, this dynamic 4000sqm building on 10 acres allows for business growth and new capabilities, but ultimately it better positions us to service the Northland farming community.

It's fitting that Greenway Heights Business Park was once home to a long-horn bull ranch. While the focus is more farming gear than livestock, the connection is still evident in the onsite signage – with the bull horns retained in the business park logo.

“FarmShop’s major investment into larger premises allows us to beef up stock levels of our customers favourite farm essentials and guarantee supply. The site layout and position on the main transport links north and south are beneficial for freight logistics and better connection to our supply chain - dispatching orders quicker and more cost-effectively allows these benefits to be passed onto the farmer.

Plus, our larger workshop and greater staff levels has strengthened our promise around service & maintenance response times. Altogether faster – we’re able to reduce costly downtime on farm and we can also service a wider region now.”

Sufficient new machinery and back-up parts is essential, but we also recognise that current business challenges have tightened the purse strings for many. Our hire option is a great way to access a range of farming implements to suit differing conditions. Hire plans at competitive rates makes this option very appealing. Find out more here: FARMSHOP HIRE. We’re also open to trades and farm lot sales – anything to support farmers and increase their yields.

While its farewell to Dargaville, the trip will be worth it for the same friendly team (and more) along with the enjoyment of a much larger display of farm gear and tech. Free farm-gate delivery continues, along with a dedicated sales rep for the Dargaville folk.

You might also notice a subtle change to our logo. To better reflect our business, the tractor icon has given way to a bolder, robust font with dynamic colours – much like our products!

While FarmShop is going through an exciting time of growth and innovation, one thing that will never change is our mission to increase farmers yields and minimise downtime on farm.

For expertise on sales and technical advice across our product ranges – please give the team a call today.


Media Contact: Alex Garton | 021 910 669